o Marketing and Brand Strategy development
o Business and Investment Plan development
o Marketing delivery advice and coaching
o Business Development and Sales coaching
o Marketing team building
Acting as a sounding board across a range of business opportunities and challenges, providing impartial and honest feedback to business owners
Providing real world view of brand strengths and weaknesses
Identifying brand, product and service innovations that will drive business growth
Recommending cost-effective online and off-line marketing solutions
Coaching in-house teams to better manage their day-to-day marketing delivery
Providing insights on Customer Experience improvement
Currently providing marketing/business development strategy and coaching to a range of drinks, Food & Beverage and lifestyle businesses in London and South East.
o Marketing Strategy and Marketing Team Building
New food and drink destination in regeneration zone in London – Provided strategic marketing planning, marketing assistant selection and coaching. Buzz about destination and footfall has increased 10X over 6 month period.
o Marketing, distribution & sales planning
Vineyard – Advising on brand positioning and an aligned channel distribution strategy
Brewery - Advising on brand positioning, marketing and sales strategy
Cider Producer - Advising on sales distribution, sales process and marketing
Artisan Sauce & Vinegar Producer - Advising on growth planning, sales and marketing
o Marketing / Business Development
Corporate & Contract Catering – Developed new marketing and business development plan for innovative healthy eating caterers with on-going coaching on delivery
o Social Media Coaching
Leading High Street Fast Casual Food & Drink Chain – Provided strategic social media advice and coaching to in-house team of 3
o 8 years marketing experience as account manager/project manager with central London marketing and branding agencies
o 3 years leading global digital marketing for ‘T-Mobile Fast Growth Company of the Year’ UK tech co.
o 9 years in start ups.
o 6 year providing support to SMEs in London & England
o Author of Build Your Tribe - the new marketing manifesto for restaurants, bars and cafes (2013) which is still ranked No. 1 for restaurant and bar marketing on Amazon UK
o Expert Judge on final of BBC1's The Apprentice 2017
o Lecturer in Customer Experience and Marketing : Chartered Institute of Marketing curriculum at The Marketers' Forum