Address
Denmark Hill
London
SE5
United Kingdom

Contact Details
Telephone: 07730061829
Email: susanne.currid@businessofdrinks.co.uk
Skype: susanne.currid

Susanne Currid

Skills

o   Marketing and Brand Strategy development

o   Business and Investment Plan development

o   Marketing delivery advice and coaching

o   Business Development and Sales coaching

o   Marketing team building

Specialties

Acting as a sounding board across a range of business opportunities and challenges, providing impartial and honest feedback to business owners

Providing real world view of brand strengths and weaknesses

Identifying brand, product and service innovations that will drive business growth

Recommending cost-effective online and off-line marketing solutions

Coaching in-house teams to better manage their day-to-day marketing delivery

Providing insights on Customer Experience improvement

 

Services

Currently providing marketing/business development strategy and coaching to a range of drinks, Food & Beverage and lifestyle businesses in London and South East.

o   Marketing Strategy and Marketing Team Building

New food and drink destination in regeneration zone in London – Provided strategic marketing planning, marketing assistant selection and coaching. Buzz about destination and footfall has increased 10X over 6 month period.

o   Marketing, distribution & sales planning

Vineyard – Advising on brand positioning and an aligned channel distribution strategy
Brewery - Advising on brand positioning, marketing and sales strategy
Cider Producer - Advising on sales distribution, sales process and marketing
Artisan Sauce & Vinegar Producer - Advising on growth planning, sales and marketing

o   Marketing / Business Development

Corporate & Contract Catering – Developed new marketing and business development plan for innovative healthy eating caterers with on-going coaching on delivery

o   Social Media Coaching

Leading High Street Fast Casual Food & Drink Chain – Provided strategic social media advice and coaching to in-house team of 3

Career

o   8 years marketing experience as account manager/project manager with central London marketing and branding agencies

o   3 years leading global digital marketing for ‘T-Mobile Fast Growth Company of the Year’ UK tech co.

o   9 years in start ups.

o   6 year providing support to SMEs in London & England

o   Author of Build Your Tribe - the new marketing manifesto for restaurants, bars and cafes (2013) which is still ranked No. 1 for restaurant and bar marketing on Amazon UK

o   Expert Judge on final of BBC1's The Apprentice 2017

o   Lecturer in Customer Experience and Marketing  : Chartered Institute of Marketing curriculum at The Marketers' Forum